With Hooters restaurants struggling amidst a category-wide decline, their current brand also represents something of a problem in our current social climate. So, with those two points working against them, is there a way for the Hooters brand to continue to exist in this modern age? Maybe if they get with the times.

My roles:
Art Direction | Copywriting | Creative Direction | Design | Strategy


NOTE –– This campaign was done completely on spec and was presented to the client independent of any agency or employment contract. It is in no way endorsed or approved by Hooters… but it’s still pretty cool nonetheless, right?