How do you energize distributors at the 2016 MillerCoors Distributor Conference and get them excited about stocking Leinenkugel's Summer Shandy? By making them feel like they're part of a winning team.

My roles:
Concept | Creative Direction | Visual Direction | Copywriting

31 days before Shandy season, the Leinenkugel brothers are doing everything they can to make the right call.

11 days before Shandy season, the Leinenkugel brothers help a new employee find his best fit with the brewery.

Video presentation for Leinenkugel's at the 2016 MillerCoors Distributors Convention