To connect more with Keystone Light fans who loved sports, I devised an ongoing social series that showcased the act of drinking Keystone Light as a sport unto itself.
(Must be logged into Facebook to see these embedded posts, 21+ only; Great Beer, Great Responsibility; When You're Here You're Family; No Rules, Just Right; etc. in perpetuity)
Whether it's arguing about the color of a dress or the fragility of our thin aluminum iPhones, when running social accounts I always stress the importance of staying quick and nimble so brands can capitalize on social trends as they happen instead of watching idly from the sidelines.
And when I'm not penning prodigious prose on Twitter, or some shit, I let my lens do the talking.