Social campaign for the 2014 Keystone Light Orange Can Hunt promotion urging Keystone Light fans to get out there and hunt down the elusive orange cans, while also following brand new rules and regulations put in place this hunting season.
A series of digital :10s, shared online to promote the yearly Keystone Light Orange Can Hunt and to inspire drinkers to get creative when hunting for the limited orange cans. Shot, directed, and edited by me. Catering by me. Camera dropped in the water by me.
Visual Direction | Copywriting | Creative Direction | Production | Editing | Strategy
A series of unofficial rules and regulations to abide by during the 2014 Orange Can Hunt.