To help share World of Beer’s belief that beer and travel go hand in hand, we invited craft beer lovers from all over the globe to apply for the most epic summer internship ever. The campaign, consisting of one simple call for a job opening, garnered 1.13 billion true earned impressions and over $5.6MM in earned media, and was talked about by newscasts and publications all over the world resulting in a 2200% increase in World of Beer franchise requests. Who knew people would be so interested in making a career out of drinking beer?
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Using in-store promotional materials, our website, and social media, we sought out three interns to drink great beer and travel around the world to visit breweries, festivals, and World of Beer taverns. During their journey, they'd be tasked with creating content for our World of Beer followers on social as well as for our patrons at World of Beer restaurants.